1. Founder, Principal Trainer-Yong Chu Eu (FAR, CMSRL, HRDF, Shariah RFP, CFP, Bac. Sc., Ms. Sc (UPM) )
Graduated in Bac. Computer Science (2003) and Master Science In Engineering in Computing and Network (2006), University Putra Malaysia
Obtained Certified Financial Planning (CFP) (2009) and PSMB’s HRDF Trainer Certification (2015) and MFPC’s Shariah Registered Financial Planner (Shariah RFP, 2017).
Awarded with Excellence & Merit Award by KMDC and FPAM for the Best Certification Examination Result in Module 3-Tax Planning for June 2009
Obtained full financial planning licenses (CMSRL, FAR) under Bank Negara Malaysia and Securities Malaysia since year 2010.
Currently founder, managing director and principal trainer of Money & Life Academy. Money & Life Academy is the authorized training provider for Continue Professional Development Program and Corporate Human Capital Program (SIDC CPE, FiMM CPD and HRDF Certified)
Conducts SIDC’s Continuing Professional Education (CPE) and MFPC/FIMM’s Continuing Professional Development course (CPD) for financial practitioner and HRDF Claimable corporate courses for corporation (MNC/SMI/SME)
Lectured Professional Certificate Program-Certified Financial Planner (CFP) Module 2-Insurance and Estate Planning at Penang KDU College Max Wealth and Disted College (between years 2011-2019)
Lectures Professional Certificate-Chartered Wealth Advisor (CWA) to Philippines Financial Planning Industry since year 2021.
Contributed Invited article to MFPC’s Magazine-Financial 1st, Money Compass (regular contributions from 2011-2015), The Edge Malaysia-Personal Wealth，Focus Malaysia, Compare Hero, Nanyang, The Edge Property, Sin Chew Newspaper, The Busy Weekly Magazine, Smart Investor Monthly Magazine and book review to MFPC Journal- JWMFP
Speaks on numerous public talks on Financial Planning, Buddhism and Life Experience/Motivation topics to Bursa Malaysia, FiMM, Equity Tracker, RHB Premier and MNS Global, Local College, Non-Profit Organization and Public
Regularly interviewed or featured by local media on several financial planning news and topics.
Financial stress book “Master Your Finance, Master Your Life! Five Financial Strategies to Cope with Stress” author and Mandarin version in progress
FPAM Penang Chapter Committee 2017-2019 and 2019-2021 (Publicity & Public Relations) and 2021-2023 （Continuing Education & Events Head）
Certified member of Malaysia Financial Planning Council (MFPC) and Financial Planning Association of Malaysia (FPAM)
Elected as one of the MFPC’s Shariah RFP Trainer since year 2018.
Currently collaborate with FPAM, MFPC, Malaysian Institute of Accounts，CPA Australia, Asian Banking School and Humanistic Education Training on training program for their members.
Worked for MNC companies for more than a decade in IT fields.
List of publication/article/journals by Mr. Yong Chu Eu
Article & Commentary (English)
a) Investment Tips for X and Y, March 17
b) Reality check on retirement, April 17
c) Reality check on retirement (part 2), July 17
d) Money is the biggest Cause of Stress, August 17
e) Financial Stress Tight or Negative Cash Flow, Sept 17
f) Restructuring Tight or Negative Cash Flow, Oct 17
g) How to grow your wealth, Nov 17
h) It your debt good or bad?, Dec 17
i) Loosening Cash Flow when money is tight, Feb 18
The Edge Malaysia-Personal Wealth
a) Lower for Longer, 12 Sept 2017
a) Cutting off the financial cord, 10-16 June 2017
b) Can you afford another child, 30 Sept-6 Oct 2017
c) The basics of selecting unit trust funds, 6-12 May 2018
Malaysian Financial Planning Council (MFPC)
a) Are you ready for retirement? July 2013
b) Stress, its Symptoms and relationship with Performance. How to befriend stress. MFPC's Financial 1st 2020 (Volume 1)
The Edge property
a) Cover Story on “You can afford to buy a home, if you do this”, 18 Jan 20
a) #WhatIWishIKnew – What Factors To Consider Before Buying Car Insurance? We Asked A Financial Expert
a) Book Review on “The Millionaire Next Door: The Surprising Secrets of America's Wealthy”
b) Book Review on “The Crypto Book-How to Invest Safely in Bitcoin and Other Cryptocurrencies”
Article and Commentary (Mandarin)
c) The Sin-Chew Newspaper, Jan 2013
d) Nanyang Newspaper, Sept 2020
e) The Busy Weekly (Monthly contribution from Jan 2013-2015, occasionally will share commentary on financial planning news/trends)
f) Money Compass (Monthly contribution from March 2011-March 2016)
Published the book “Master Your Finance, Master Your Life! Five Financial Strategies to Cope with Stress”, Nov 2019, ISBN 978-967-17524-0-1
Speaker’s Profile and Introduction
Video Testimonials from Participants
1. What Kemmy say about Mr. Yong's AMLA, PDPA, Cyber Security Training
2. What Dr. Tan Chong Koay‘s comment about Yong Chu Eu's AMLA, PDPA, Cyber-Security Training
3. What Mr. Subri’s comment about Yong Chu Eu's AMLA, PDPA, Cyber-Security & Integrity Training
4. What Mr. Lim Beng Hock & Mr. Koh Kian Lee say about Mr. Yong's AMLA, PDPA, Cyber Security Training
5. What Ms. Tan and Bazilah say about Mr. Yong's Investment Portfolio Construction Training
6. What Mr. Rolan say about Mr. Yong Chu Eus's Capital Market 2.0 Training
7. What Mr. Azman say about Mr. Yong Chu Eu's Retirement Training
8. What Ms. Justina Ong and Huei Shia talk about Mr. Yong's Lean from Market Crash Training Class.
2. Trainer- Jason Wong Mook Koon
Jason Wong is a self-employed full-time trader since 1997. He ventured into TA in 1999 and shared his TA views on social media with up to 20K readers and the majority of his followers are from Facebook, Telegram and blog named Elliot Wave Technical Analysis. He shares his analysis about stocks or projected directions from the TA point of view, as he is a specialist in Elliott Wave, VSA, PAT and Chart patterns.
He was a successful speaker for Macquarie to conduct several joint TA training to his followers and readers. Kenanga invited him and share investor as a guest speaker to conducts 1 hour TA sharing in Bursa Malaysia. He was featured in Focus Malaysia before to share his view on undervalued stocks.
3. Trainer-Frederick Ang Wei Keong-HRDF, CFP, and BBA(Hons) MMU
Frederick has been managing the wealth of high net-worth clients for almost 10 years spanning from investment planning, estate planning, protection planning, retirement planning, and another aspect of financial planning.
With the experience working in the banking industry, insurance industry, and estate planning industry and with his unique marketing skill, Frederick had ever trained and coached a group of staff to become the individual champion and won the group champion in one of the organizations that he worked before. Realizing his talent and passion for teaching, he has since embarked on the journey of financial education and sales performance training. He is currently Module 1, 2, & 3 instructors of Certified Financial Planner Certification Programme, educating the public about financial plan construction, investment planning, protection planning, estate planning, retirement planning, and tax planning. Making financial literacy accessible to masses and improving lives has been Frederick’s current life mission.
4. Trainer-Mr. Ooi Ho Seng CFP CERT TM, BSc (Hons)
Mr. Ooi is currently a senior financial consultant at Ultimate Business Consultancy Sdn. Bhd. Before joining the financial industry, he had a decade of experience in R&D engineering with MNCs. With his passion for personal finance, he got himself certified as a Certified Financial Planner professional (CFP CERT TM) and has successfully pivoted his engineering skills into the financial industry.
He has been actively involved in the Financial Planning Association of Malaysia (FPAM) and played an instrumental role in continuous professional education programs for the FPAM members and financial practitioners in northern Malaysia. He is currently the FPAM Penang Chapter Chairman and aspires to work with his team of committee members to improve the financial literacy of Malaysians through financial literacy programs. Over the years, he has appeared in numerous public talks on various financial planning topics. He has collaborated with local education institutions, corporates, and nonprofit organizations in bringing financial literacy programs to their employees.
Since 2007, he has been passionately helping his clients in areas ranging from personal estate distribution, business succession planning, investment, and life insurance planning. He firmly believes that an optimum solution in personal finance is a holistic one, and the clients should have a big picture view of their finances to motivate them to take action. Logical and analytical skills inherited from engineering background have become essential assets to him in providing comprehensive and well-thought-out solutions to meet the challenges the clients encountered.
In his spares time, he enjoys developing financial software tools that can help his clients to see the big picture. Among the software tools he has created are Retirement Fund Estimator, Investment Risk Tolerance Analyzer, Education Fund Estimator, and Insurance Gap Calculator. These tools are educational, practical, and inspirational to the students and clients. To further add value to his clients, he is also a certified NLP Practitioner and NLP Coach by the American Board of NLP. Sometimes, poor financial health is due to poor spending behavior. A change in poor spending behavior through coaching can create a substantial positive impact on a person’s financial health.
5. Trainer- Ms. Wee Chia Fong-BCA (VUW-NZ), CA (ICAANZ)
Chia Fong has more than 30 years of commercial and professional experience across the Middle East, South East Asia and South Pacific regions. She is a Chartered Accountant with broad experience in enterprise risk management, business integration and financial management, direct association with real estate and venture capital. She is currently a member of the Valuation Committee of a private equity firm (Phillips Private Equity) and is the Head of Compliance in a Fintech company in Singapore.
Chia Fong held leadership positions in the listed conglomerate in Dubai, Emaar Properties PJSC, which developed the Burj Khalifa, Dubai Mall and townships (the largest real estate master developer in the Middle East), working closely with the CEOs in the respective subsidiaries to develop their organizations, enabling their growth/expansion plans and quest for business excellence. The strategic domains are namely in enterprise risk management (ERM), business continuity planning (BCP) and crisis management, business processes for organizational excellence, policy and governance framework, enterprise-wide information systems, finance, property launches and customer experience programmes. She has successfully embedded ERM as ‘business-as-usual”, executed crisis management plans upon alert and planned business continuity activities. During the 2008-9 global financial crisis, Chia Fong was in the crisis management team tasked to restructure, develop and implement appropriate financial and business plans to retain customers, preserve revenue and cashflow to manage the downturn risks.
To help manage their strategic and operational risks, Chia Fong assisted in the planning and execution of Majid-Al Futtaim’s maiden property launch in Dubai (2018) and in their joint venture partnership handover of property units in Lebanon. An all-rounder practitioner with deep skill sets in Business Process Management (“BPM”), she developed the organization, operations and people along the maturity continuum by integrating the various departments, building capabilities in knowledge, culture, matrices and structure to be aligned with the company strategy/plan.
At KPMG Singapore, other than heading the assurance department, she had advised various blue-chip companies across business sectors, was involved in fraud investigation assignments and acted as an expert witness in a legal case over a price dispute. Chia Fong was involved in the redesign of the healthcare system for 2030 in Singapore, commissioned by the Singapore Ministry of Health to manage the population health risk and spearheaded the LEAN approach for better customer experience management in the ASPAC healthcare practices. Some of her more prominent corporate clients included Keppel Group, ECICS insurance, IFS Group, ANZ Bank, Maritime Shipping and Samsung Medical Centre (Seoul).
In Malaysia, Chia Fong assisted a SME to implement a more congruent organizational line of reporting, budgetary system and tax planning discipline. During the Covid-19 emergency period, Chia Fong assisted the SME in its liquidity management, compliance with Covid-19 rules, health and safety requirements for staff and customers, and negotiations with suppliers and business partners.
Chia Fong is currently an Adjunct Lecturer in one of Singapore’s top universities, Nanyang Technological University of Singapore. She has also delivered the UK and Australian undergraduate accounting and auditing programs for HELP University Malaysia. Being part of KPMG global Learning and Development organization and in line with her consulting portfolio, she was also Involved in delivering seminars and courses in business excellence methodologies (e.g. BPM management) to clients and external parties. Her continuous learning projects have brought her to developing countries such as Fiji, New Caledonia, Papua New Guinea, Vietnam and Thailand.
6. 庄惠妆 (钱钱老师)
-拥有理财规划专业文凭－Certified Financial Planner