1. Founder, Principal Trainer-Yong Chu Eu (FAR, CMSRL, HRDF, CWA Shariah RFP, CFP, Bac. Sc., Ms. Sc (UPM) )
Graduated in Bac. Computer Science (2003) and Master Science In Engineering in Computing and Network (2006), University Putra Malaysia
Obtained Certified Financial Planning (CFP) (2009) , PSMB’s HRDF Trainer Certification (2015) MFPC’s Shariah Registered Financial Planner (Shariah RFP, 2017) and Chartered Wealth Advisory (CWA) by Wealth Management Institute (WMI) and Philipines RFP
Awarded with Excellence & Merit Award by KMDC and FPAM for the Best Certification Examination Result in Module 3-Tax Planning for June 2009
Obtained full financial planning licenses (CMSRL, FAR) under Bank Negara Malaysia and Securities Malaysia since 2010.
Currently founder, managing director, and principal trainer of Money & Life Academy. Money & Life Academy is the authorized training provider for Continue Professional Development Program and Corporate Human Capital Program (SIDC CPE, FiMM CPD, and HRD Corp Certified)
Conducts SIDC's Continuing Professional Education (CPE) and MFPC/FIMM’s Continuing Professional Development course (CPD) for financial practitioners and HRDF Claimable corporate courses for the corporation (MNC/SMI/SME)
Lectured Professional Certificate Program-Certified Financial Planner (CFP) Module 2-Insurance and Estate Planning at Penang KDU College Max Wealth and Disted College (between years 2011-2019)
Lectures Professional Certificate-Chartered Wealth Advisor (CWA) to the Philippines Financial Planning Industry since the year 2021 and certified by Wealth Management Institute (WMI) and Philipines RFP with “CWA” title in the year 2023.
Contributed Invited articles to MFPC’s Magazine-Financial 1st, Money Compass (regular contributions from 2011-2015), The Edge Malaysia-Personal Wealth, Focus Malaysia, Compare Hero, Nanyang, The Edge Property, ChinaPrss, Sin Chew Newspaper, The Busy Weekly Magazine, Smart Investor Monthly Magazine and book review to MFPC Journal- JWMFP
Speaks in numerous public talks on Financial Planning, Buddhism and Life Experience/Motivation topics to Bursa Malaysia, FPAM, FiMM, Equity Tracker, RHB Premier, and MNS Global, Local University, Colleges, Non-Profit organizations and Public
Regularly interviewed or featured by local media on several financial planning news and topics.
Financial stress book “Master Your Finance, Master Your Life! Five Financial Strategies to Cope with Stress” author (English version in 2019 and Mandarin version in 2021)
FPAM Penang Chapter Committee 2017-2019 and 2019-2021 (Publicity & Public Relations) and 2021-2023 (Continuing Education & Events Head）
Certified member of the Malaysia Financial Planning Council (MFPC) and Financial Planning Association of Malaysia (FPAM)
Elected as one of the MFPC’s Shariah RFP Trainers in the year 2018 until now.
Currently collaborating with FPAM, MFPC, and the Malaysian Institute of Accounts. CPA Australia, Asian Banking School, Philippines Financial Planning Industry (RFP), The Association of Stockbroking Companies Malaysia (ASCM), Bursa Malaysia and Humanistic Education Training on a training program for their members.
Worked for MNC companies for more than a decade in IT fields.
List of publications/articles/journals by Mr. Yong Chu Eu
Article & Commentary (English)
a) Investment Tips for X and Y, March 17
b) Reality check on retirement, April 17
c) Reality check on retirement (part 2), July 17
d) Money is the biggest Cause of Stress, August 17
e) Financial Stress Tight or Negative Cash Flow, Sept 17
f) Restructuring Tight or Negative Cash Flow, Oct 17
g) How to grow your wealth, Nov 17
h) It your debt good or bad?, Dec 17
i) Loosening Cash Flow when money is tight, Feb 18
The Edge Malaysia-Personal Wealth
a) Lower for Longer, 12 Sept 2017
a) Cutting off the financial cord, 10-16 June 2017
b) Can you afford another child, 30 Sept-6 Oct 2017
c) The basics of selecting unit trust funds, 6-12 May 2018
Malaysian Financial Planning Council (MFPC)
Are you ready for retirement? July 2013
Stress, its Symptoms and relationship with Performance. How to befriend stress. MFPC's Financial 1st 2020 (Volume 1)
Crucial Investment Concepts, MFPC's Financial 1st 2022 (Volume 1)
The Edge Property
a) Cover Story on “You can afford to buy a home, if you do this”, 18 Jan 20
a) #WhatIWishIKnew – What Factors To Consider Before Buying Car Insurance? We Asked A Financial Expert
a) Book Review on “The Millionaire Next Door: The Surprising Secrets of America's Wealthy”
b) Book Review on “The Crypto Book-How to Invest Safely in Bitcoin and Other Cryptocurrencies”
Article and Commentary (Mandarin)
The Sin-Chew Newspaper, Jan 2013
Nanyang Newspaper, Sept 2020
The Busy Weekly (Monthly contribution from Jan 2013-2015, occasionally will share commentary on financial planning news/trends)
Money Compass (Monthly contribution from March 2011-March 2016)
Published an English book “Master Your Finance, Master Your Life! Five Financial Strategies to Cope with Stress”, Nov 2019, ISBN 978-967-17524-0-1
Published a Mandarin book “掌握财富，与钱同行！5大应对财务挑战的攻略”, April 2022, ISBN 978-967-17524-1-8
Speaker’s Profile and Introduction
Video Testimonials from Participants
1. What Kemmy say about Mr. Yong's AMLA, PDPA, Cyber Security Training
2. What Dr. Tan Chong Koay‘s comment about Yong Chu Eu's AMLA, PDPA, Cyber-Security Training
3. What Mr. Subri’s comment about Yong Chu Eu's AMLA, PDPA, Cyber-Security & Integrity Training
4. What Mr. Lim Beng Hock & Mr. Koh Kian Lee say about Mr. Yong's AMLA, PDPA, Cyber Security Training
5. What Ms. Tan and Bazilah say about Mr. Yong's Investment Portfolio Construction Training
6. What Mr. Rolan say about Mr. Yong Chu Eus's Capital Market 2.0 Training
7. What Mr. Azman say about Mr. Yong Chu Eu's Retirement Training
8. What Ms. Justina Ong and Huei Shia talk about Mr. Yong's Lean from Market Crash Training Class.
2. Trainer- Jason Wong Mook Koon
Jason Wong is a self-employed full-time trader since 1997. He ventured into TA in 1999 and shared his TA views on social media with up to 20K readers and the majority of his followers are from Facebook, Telegram and blog named Elliot Wave Technical Analysis. He shares his analysis about stocks or projected directions from the TA point of view, as he is a specialist in Elliott Wave, VSA, PAT and Chart patterns.
He was a successful speaker for Macquarie to conduct several joint TA training to his followers and readers. Kenanga invited him and share investor as a guest speaker to conducts 1 hour TA sharing in Bursa Malaysia. He was featured in Focus Malaysia before to share his view on undervalued stocks.
3. Trainer-Frederick Ang Wei Keong-HRDF, CFP, and BBA(Hons) MMU
Frederick has been managing the wealth of high net-worth clients for almost 10 years spanning from investment planning, estate planning, protection planning, retirement planning, and another aspect of financial planning.
With the experience working in the banking industry, insurance industry, and estate planning industry and with his unique marketing skill, Frederick had ever trained and coached a group of staff to become the individual champion and won the group champion in one of the organizations that he worked before. Realizing his talent and passion for teaching, he has since embarked on the journey of financial education and sales performance training. He is currently Module 1, 2, & 3 instructors of Certified Financial Planner Certification Programme, educating the public about financial plan construction, investment planning, protection planning, estate planning, retirement planning, and tax planning. Making financial literacy accessible to masses and improving lives has been Frederick’s current life mission.
4. Trainer-Mr. Ooi Ho Seng CFP CERT TM, BSc (Hons)
Mr. Ooi is currently a senior financial consultant at Ultimate Business Consultancy Sdn. Bhd. Before joining the financial industry, he had a decade of experience in R&D engineering with MNCs. With his passion for personal finance, he got himself certified as a Certified Financial Planner professional (CFP CERT TM) and has successfully pivoted his engineering skills into the financial industry.
He has been actively involved in the Financial Planning Association of Malaysia (FPAM) and played an instrumental role in continuous professional education programs for the FPAM members and financial practitioners in northern Malaysia. He is currently the FPAM Penang Chapter Chairman and aspires to work with his team of committee members to improve the financial literacy of Malaysians through financial literacy programs. Over the years, he has appeared in numerous public talks on various financial planning topics. He has collaborated with local education institutions, corporates, and nonprofit organizations in bringing financial literacy programs to their employees.
Since 2007, he has been passionately helping his clients in areas ranging from personal estate distribution, business succession planning, investment, and life insurance planning. He firmly believes that an optimum solution in personal finance is a holistic one, and the clients should have a big picture view of their finances to motivate them to take action. Logical and analytical skills inherited from engineering background have become essential assets to him in providing comprehensive and well-thought-out solutions to meet the challenges the clients encountered.
In his spares time, he enjoys developing financial software tools that can help his clients to see the big picture. Among the software tools he has created are Retirement Fund Estimator, Investment Risk Tolerance Analyzer, Education Fund Estimator, and Insurance Gap Calculator. These tools are educational, practical, and inspirational to the students and clients. To further add value to his clients, he is also a certified NLP Practitioner and NLP Coach by the American Board of NLP. Sometimes, poor financial health is due to poor spending behavior. A change in poor spending behavior through coaching can create a substantial positive impact on a person’s financial health.
5. Trainer- Ms. Wee Chia Fong-BCA (VUW-NZ), CA (ICAANZ)
Chia Fong has more than 30 years of commercial and professional experience across the Middle East, South East Asia and South Pacific regions. She is a Chartered Accountant with broad experience in enterprise risk management, business integration and financial management, direct association with real estate and venture capital. She is currently a member of the Valuation Committee of a private equity firm (Phillips Private Equity) and is the Head of Compliance in a Fintech company in Singapore.
Chia Fong held leadership positions in the listed conglomerate in Dubai, Emaar Properties PJSC, which developed the Burj Khalifa, Dubai Mall and townships (the largest real estate master developer in the Middle East), working closely with the CEOs in the respective subsidiaries to develop their organizations, enabling their growth/expansion plans and quest for business excellence. The strategic domains are namely in enterprise risk management (ERM), business continuity planning (BCP) and crisis management, business processes for organizational excellence, policy and governance framework, enterprise-wide information systems, finance, property launches and customer experience programmes. She has successfully embedded ERM as ‘business-as-usual”, executed crisis management plans upon alert and planned business continuity activities. During the 2008-9 global financial crisis, Chia Fong was in the crisis management team tasked to restructure, develop and implement appropriate financial and business plans to retain customers, preserve revenue and cashflow to manage the downturn risks.
To help manage their strategic and operational risks, Chia Fong assisted in the planning and execution of Majid-Al Futtaim’s maiden property launch in Dubai (2018) and in their joint venture partnership handover of property units in Lebanon. An all-rounder practitioner with deep skill sets in Business Process Management (“BPM”), she developed the organization, operations and people along the maturity continuum by integrating the various departments, building capabilities in knowledge, culture, matrices and structure to be aligned with the company strategy/plan.
At KPMG Singapore, other than heading the assurance department, she had advised various blue-chip companies across business sectors, was involved in fraud investigation assignments and acted as an expert witness in a legal case over a price dispute. Chia Fong was involved in the redesign of the healthcare system for 2030 in Singapore, commissioned by the Singapore Ministry of Health to manage the population health risk and spearheaded the LEAN approach for better customer experience management in the ASPAC healthcare practices. Some of her more prominent corporate clients included Keppel Group, ECICS insurance, IFS Group, ANZ Bank, Maritime Shipping and Samsung Medical Centre (Seoul).
In Malaysia, Chia Fong assisted a SME to implement a more congruent organizational line of reporting, budgetary system and tax planning discipline. During the Covid-19 emergency period, Chia Fong assisted the SME in its liquidity management, compliance with Covid-19 rules, health and safety requirements for staff and customers, and negotiations with suppliers and business partners.
Chia Fong is currently an Adjunct Lecturer in one of Singapore’s top universities, Nanyang Technological University of Singapore. She has also delivered the UK and Australian undergraduate accounting and auditing programs for HELP University Malaysia. Being part of KPMG global Learning and Development organization and in line with her consulting portfolio, she was also Involved in delivering seminars and courses in business excellence methodologies (e.g. BPM management) to clients and external parties. Her continuous learning projects have brought her to developing countries such as Fiji, New Caledonia, Papua New Guinea, Vietnam and Thailand.
6. Trainer-Ms. Boey Sze Ni (Grace) C.NLP, C.NLC, C.NLP-SP, DISC, MWS, HRDF
Grace is a 2013 Teach for Malaysia (TFM) alumni, having served in an underprivileged secondary school in Air Itam from 2013 up till March 2017. Grace graduated with a Bachelor (Hons) Degree in Psychology from HELP University and holds a Post-Graduate Diploma in Education from Universiti Utara Malaysia (UUM).
Her background in the field of education and psychology fuels her passion for bringing out the best in people & resulted in the birth of a social enterprise, GEMilang which she co-founded with two other TFM alumni to alleviate youth unemployability. GEMilang’s main aim is to equip youths to pursue a meaningful and purposeful life by doing good work. Some organizations that Grace has facilitated programs for include: Intel, Motorola Solutions, KMWE, SAM Aviation, Abbott, Honeywell Aerospace, TF AMD, CPI Penang, Silterra Malaysia, Vivo Raiser, STE Trucking Services, LKT Luck, Smartrac Technology, BD Malaysia & Jinko Solar Technology.
Due to her dynamic background and experience in helping youth develop leadership and employability aptitude, Grace was offered a place in the Young Southeast Asian Leaders Initiatives (YSEALI) program in 2017, where she joined a group of 30 ASEAN leaders from 10 countries to the United States to undergo a 6-weeks long Professional Fellows Program under the sponsorship of the U.S. State Department. Through educational and cultural exchanges, regional exposure as well as on-site internship experience with the District of Columbia Public School Department (DCPS), Grace was able to polish her leadership and networking skills, which has proven to be useful in her career as a corporate trainer.
Grace is an Internationally Licensed Trainer with MWS & HRDF (Malaysia) and a skilled NLP practitioner certified by the American Board of NLP (ABNLP) & the National Federation of NLP (NFNLP). Her certification in DISC Personality Profiling also added to her credential as an impact maker. She is highly sought after for her interactive, lively & agile training style and the highly impactful experiences created by her training programs.
7. Trainer- Ms. Eva Wong Yuen Hwa-FAR, CMSRL, HRDF, CFP, AEPP, BQSurv, MSc, MRICS
Eva Wong is a holder of Capital Market Services Representative License and Financial Adviser Representative license issued by the Securities Commission Malaysia and Bank Negara Malaysia. She is also a certified and licensed Financial Planner. She is an active property, shares and unit trust investors with more than 10 years practical experience in the investment field. She is currently investing in US and Malaysia share markets.
She practices financial planning and specialises in investment planning at CC Advisory Sdn Bhd, a Malaysian home grown leading financial planning firm that aspires to be the top Malaysian Financial Planning firm.
She graduated from the University of Technology Malaysia with first class degree in Quantity Surveying. She then completed her master degree in the same university. She started her career as a cost controller / quantity surveyor in the construction industry which she started to develop strong interest in cost control. She was then able to apply what she learnt from the working experience, i.e. cost control, into personal finance. Subsequently, she studied privately on investments and started her investment journey in properties, stocks and unit trust funds since year 2007.
Her journey in personal financial management and investment have grown her passion and interest over the years in personal finance. This led to her decision to change her career path from construction industry to financial industry. She started her financial career as unit trust advisor and she subsequently obtained the licenses for insurance, will and trust to provide her clients with more comprehensive financial advice. Next, she turned herself to becoming a licensed financial planner, with the aspiration to help more people to achieve financial success in life.
Eva is a strong believer that everyone is able to take charge of his / her life and be able to pursue life goals and dreams through effective financial management. We are always able to fast track our wealth creation process so that we can choose to stop working at young age to do what truly matters to us. Correct knowledge and implementation are the keys to wealth creation success.
“Knowing is not enough, it must be able to be implemented. Implementation without planning is dangerous, it might end up at an undesirable destination.” ~ Eva Wong
Through trainings, she believes that she can help to raise Malaysians' financial literacy which will in turn help more people to be able to achieve financial freedom earlier.
Since she joined the financial industry, she has obtained several awards including Million Ringgit Producer Award and Rising Star Award. She also received two (2) Excellence Awards for Certified Financial Planning courses from the Financial Planning Association Malaysia (FPAM) on two Planning Modules: Investment Module and Insurance & Estate Planning Module. She also co-authored a book titled: Money Guide for Individuals and Companies which is being sold in Popular, Kinoyuniya and MPH bookstores nationwide.
8. Trainer- Lim Kean Seng -FAR, CMSRL, HRDF, CFP
A banker with more than 20 years of experience with 3 banks in Malaysia (Ban Hin Lee Bank Bhd, UOB Bank Berhad, and Hong Leong Bank Berhad). Business Consultant with Temenos SA (a Swiss Public Listed Company) providing business consulting services to major Banks worldwide for 15 years (Bank Bumiputra Malaysia Berhad, Credit Suisse Private Bank Europe, Raiffeisen Bank, Westpac Private Bank Singapore, JPMorgan Chase Bank, LGT Bank Liechtenstein, Banco Espirito Santo, BSI Private Bank, Lloyds Private Bank London. Unit Trust Consultant with Public Mutual Berhad for 9 years. Currently Licensed Financial Planner with VKA Wealth Planners. Sdn Bhd. Author of “Retire at 55, Can or Not?” published in 2019
9. Trainer-Calvyn Lee-Digital Marketing Trainer, PSMB Certified Trainer (HRDF), eUsahawan Certified Trainer (MDEC)
Calvyn Lee started his journey in Information Technology as IT Technician in 2004; after graduation from University Tunku Abdul Rahman in 2006, he enters the hospitality field as IT Officer and turns into an IT Engineer in 2008 in an IT Infrastructure company. In years 2009, he joins an American Multinational Telecommunications company as Infrastructure Engineer for 3 years and moves into a global broad-based IT distributor company, a Fortune 500 company that focuses on enterprise computing.
In 2018, Calvyn certified himself as a Digital Marketing Trainer under a program name eUsahawan by a government-owned agency that pioneers the transformation of Malaysia’s digital economy known as MDEC (Malaysia Digital Economy Corporation); In the subsequent year, he has successfully certified by HRDF (Human Resource Development Fund) as PSMB Certified Trainer under the purview of the Ministry of Human Resources, Malaysia.
In 2019, Calvyn has been invited by the CIMB foundation to speak for local SMEs in Penang and Johor Bahru on The future of e-commerce for SMEs. In collaboration with CIMB, CIMB Foundation, EcoWorld, and MDEC. In another part of his life, Calvyn also an entrepreneur, started his online business in 2007, providing an online business solution, and guiding digital business transformation for the traditional business. Meanwhile, Calvyn also has experience with blogging, affiliate, drop shipping, and e-commerce. He makes his 1st online income on 12th June 2007.
Calvyn is also an experienced organizer who organize various events and activities for his previous employers such as product launching events and quarterly product updates. He is also the organizer & speaker for 1st Barcamp in Penang and Facebook Developer Cycle Meetup in Penang. Apart from this, Calvyn is a coach and consultant for businesses that wish to bring their business online toward digital entrepreneurship.
10. Trainer- James Chen-Certified Professional Coach, Facilitator, Trainer, and Coach Assessor
James is a Certified Professional Coach, Facilitator, Trainer, and Coach Assessor (for Certified Financial Coach™ with Universiti Teknologi Malaysia School of Professional and Continuous Education). He does Facilitation, Training, Life, Financial, Executive & Business Coaching, and NLP Practitioner & Practitioner Coach.
James has more than 35 years of working experience spanning finance, real estate, and retail trade, and more than 20 years running his own business set him apart from many trainers and coaches. Besides, he graduated with two master’s degrees, namely, Master of Business Administration in Entrepreneurial Management and Master of Applied Psychology in Coaching which gave him his credentials. His expertise is in the areas of Leadership, Strategic Management, Business Administration, Business Acumen, and Sales Management.
He spent his last 20+ years in the automotive retail trade industry and climbed the corporate ladder from the position of Sales Advisor to Associate Vice President, Head of Company. He was ranked among the top producer as a sales advisor, and at the management level, he has achieved numerous top sales monthly awards for the outlets under his care and has produced numerous top Sales Advisors.
His favorite quote from Zig Ziglar is, “You are who you are and what you are because of what has gone into your mind. You can change who you are and what you are by changing what goes into your mind.” His mission and passion are to help develop human talent to meet current industries' needs and demands for leadership and management needs and to achieve company earnings targets.
He has facilitated leadership skills, leadership development, sales, and coaching with participants from several companies such as Sin Chew Jit Poh, Pahang Cement, Lembaga Getah Malaysia, Midea Scott & English Electronics S/B, Industrial Quality Management, Toshiba Sales & Services, Keith Kee Couture, Acts Transformations Enterprise, Azman Hamzah Plastik S/B, Soong & Associates Management Consulting, Y.F. Yuen & Co., HLH Technology S/B, HLH Heat Transfer Technology S/B, Yilida Industries S/B, Duopharma Biotech Bhd. and AEON Credit Service (M) Bhd.
Master of Applied Psychology in Coaching (HELP University, KL, Malaysia)
MBA in Entrepreneurial Management (AIB, Adelaide, Australia)
Graduate Diploma in Management (AIB, Adelaide, Australia)
Positive Psychology (University of Pennsylvania, USA)
Applied NLP in Business (American Board of NLP)
Certified Trainer (HRDF)
Certified Technopreneurs (Royal British Computer Society)
Certified Financial Coach™ (UTMSpace), CFC®
Certified Professional Coach (CCA – ICF ACTP)
Certified NLP Practitioner (American Board of NLP)
Certified NLP Practitioner Coach (American Board of NLP)
Certified Time Line Therapy™ Practitioner (U.S.A.)
Certified Hypnotherapist (American Board of Hypnotherapy)
11. 庄惠妆 (钱钱老师)
-拥有理财规划专业文凭－Certified Financial Planner